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Unlocking Marketing Potential: The Comprehensive Guide to Fractional CMOs

What is a Fractional CMO? A Fractional Chief Marketing Officer (CMO) is an executive-level marketing professional hired on a part-time or contract basis to lead a company’s marketing strategy. Unlike a full-time CMO, a fractional CMO provides the expertise and strategic direction needed without the commitment of a full-time salary. This arrangement is particularly beneficial…

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